Reason #2 of why Graphic Design is important to your busines

Consistency is credibility.

Graphic design is important for any business wanting to create credibility in their industry or field. The more content you provide that helps solve a problem or relieve a pain point, the more the audience will trust your advice and start to regard you as an expert in your field.

To demonstrate this point, let’s say you’re walking in the park and see a basketball player sink a 3-point shot. It was a great shot, but would you assume he’s a great basketball player because he made one basket? Probably not; it could’ve been a lucky shot. If you had seen the same player sink 30 shots in a row, though, you might start to believe he’s actually a professional basketball

player.

Consistency creates credibility.

The same principle applies to marketing and branding; if you create a piece of content that helps someone solve a problem or relieve a pain point in their own life, they will most likely turn to you for advice again when facing a similar situation in the future.

Consistent content creation is the key to building a dedicated following of people who trust your brand and believe in your message.