5 Reasons why Graphic Design is essential to every business

REASON NUMBER ONE

While a picture may be worth a thousand words, graphic design can be worth thousands of dollars in any business.

Graphic design is more than just the aesthetics; graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of marketing to inform, delight, and eventually persuade to purchase (or take the desired action.

I may craft a flyer design to inform your audience about an upcoming workshop, design an email series to up-sell a service to current customers, or create a sales page for a new product release.

This is the start of 5 reason why graphic design is important for any business to expand brand reach and turn more profit.

1. First impressions matter.

Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.

The first business graphic a customer of yours encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging.

Capitalize on the first step of the buyer’s journey by implementing relevant, updated graphics that tell the story of your brand (hint: you may need to give your Facebook page a facelift).

When a customer hears about your brand for the first time, they are most likely going to do some preliminary research on your website before making a purchase. What does your website say about your? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?

Take a ‘tour’ of your business website and social media pages, and consider updating any graphics that no longer accurately represent your brand or brand message.